Thursday, March 25, 2010
Hawaii: Shoe BOX
A very interesting topic about shoe prices in Hawaii: [ visit the site at www.shoeboxhawaii.com]
1) Shoe Box has the best prices for women's shoes in the state of Hawaii. There is no comparison when you compare Shoe Box prices to regular shoe stores at the shopping center or malls. Normally, most shoe prices are from 20 to 50% below regular department store prices.
2) Shoe Box has the largest Naturalizer shoe stock in Hawaii. Naturalizer is a very popular shoe brand, but difficult to find in Hawaii. We carry a lot of styles and all are sold at a discount.
3) Shoe Box carries Italian Shoemakers (made in Italy shoes for women). This shoe line is very, very popular and very comfortable. Prices are also very good.
4) Currently we have a special Buy One, Get your 2nd pair (selected styles) at 50% off.
Friday, March 19, 2010
Website Analysis
The importance of having your website analyzed can mean the difference between online success or failure. Any type of advertising will not be effective if your site content and provides your clients with the information that they are seeking.
One of the main reasons that online advertising is cost effective and a great way to advertise your business is because you have the ability to reach more people online than you could with any other type of advertising out there. If you really want to reach as many people as possible without using a huge advertising budget, then the internet is the way to go.
Always remember that while Pay-per-clicks advertising can provide instant customers for your business, the effects are short-term and once PPC advertising stops, your customer flow also stops.
Banner ad click-through rates have fallen over time. When they first started to appear, it was not uncommon to have rates above 5%. They have fallen since then and are currently averaging closer to 0.2 or 0.3 percent or less. A 2% click-through rate would be considered very successful. Again, with this type of advertising, your customer flow will stop once you cease placing banner ads as your form of advertising.
Many companies sell varying forms of targeted traffic - either targeted hits, targeted visitors, targeted e-mail campaigns, etc. We don't recommend purchasing this type of advertising as you will find that they will not produce the results you seek. One highly regarded source of ours provided the following figures for 50,000 targeted visitors that they "tested" with one source providing these types of traffic: Out of 50,000 visitors - Traffic volume was 91% accurate, Traffic Quality (actual visitors) was 0% accurate, Average Visitor Duration: 1 second, IP location: Various, and Delivery Time: 96 hours.
Beware of SEO companies that: Guarantee rankings or 1st page placements - Especially if they claim that they can do this within 30 days, 60 days, etc. SEO companies that lock you in with an initial payment for a 6 month period should be carefully scrutinized.
Since you'll be paying for over $2,000.00 and up for a 6 month SEO program, you need to do your research and know that your investment will have the high return you seek.
See results at: http://www.worldwidebusinessadvertising.com
Thursday, March 18, 2010
WHICH HAS BETTER RESULTS - SEO OR PPC?
"According to Jupiter Research (a Forrester Research company), 81% of users find their desired destination through a search engine. This research makes it clear that it's very important for your brand to have a strong presence in the search engines, ensuring that you're in front of your target audience.
However, there's still a big decision to make - whether to use SEO (Search Engine Optimization) or PPC (Pay-per-clicks) to get in front of your target. Done correctly, both can get you on the front page of search engines, however, each has its respective benefits and costs.
SEOmoz, a great SEO resource, recently published an article by the team at Enquisite quantifying the effectiveness of SEO vs. PPC. The article details that organic results (SEO) are 8.5x more likely to be clicked on than paid search results. That's a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource.
However, PPC hold a slight edge in conversion rates, as paid search results are 1.5x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result's "text and landing page is custom optimized by the advertiser."
So, looking at both of these numbers, it can be concluded that "the opportunity from organic search is 5.66x that of paid search." Given the flat out choice of ranking high organically or having great PPC ads - the overwhelmingly logical choice is organic. However, we all know it's not easy or else those "Rank #1 in Google TOMORROW" ads would be much more effective. True SEO takes time, not get rich quick schemes.
SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That's more than $10 billion spent on PPC vs. just $1 billion spent on SEO. That means for the strategy that's over 5x more effective, SEO is only receiving 1/8 the media spent in the market!
When it comes to the long term lifeline of your internet marketing, the result is clear- SEO offers the better value in search marketing. You won't rank #1 overnight and it takes months of consistent SEO marketing, but SEO is more affordable and the longterm benefits have been proven."
Exerpts from an article written by Clay Schossow. Clay Schossow leads New Media Campaigns' project management and business development efforts. A graduate of UNC Chapel Hill, he has guided more than 200 websites from concept to launch. He is a frequent writer on Internet marketing and online campaigning.
See results at: http://www.worldwidebusinessadvertising.com
i-Survived: Depicting Life Struggles & Victory
It was actually my first time to watch, I-Survived which is hosted by Ces Orena- Drillon of ABS-CBN. The show depicts all life struggles from different adversaries. People who experienced these struggles relay their bravest actions towards surviving either traumatic or tragic events in their lives. Wednesday, March 17, 2010
Our SEO packages and the general projected results it will bring...
SEO Starter Package: $39.00/mo. - ($40 set-up fee waived) After 3 months: 150-200 visitors per week After 6 months: 300-400 visitors per week SEO Bronze Package: $79.00/mo. - (No set-up fee) After 3 months: 300-400 visitors per week After 6 months: 600-700 visitors per week SEO Gold Package: $119/mo. - No set-up fee After 3 months: 450-600 visitors per week After 6 months: 800-1,200 visitors per week SEO Platinum Package: $209/mo. - No set-up fee After 3 months: 900-1,200 visitors per week After 6 months: 1,800-2,500 visitors per week
*Results certainly will vary, however, visitors that visit your site will be people who are genuinely interested in learning more about your product(s) or service(s). Since they will read about your site in blogs, articles, and news releases that will be posted online or be searching for your product(s) or service(s) online via Google, Yahoo, and other sites
Get it at: http://www.worldwidebusinessadvertising.com
Tuesday, March 16, 2010
What is the most effective online advertising for small businesses and what can you do to make it MOST effective?
1) Map out a plan! Every business must have a budget for advertising. The well known fact is that if people don't know about you or your site, they certainly are not going to find you or your website. Determine what your budget should be to bring new customers to your site. 2) Write down your goals and realistically target specific dates to reach your goals. 3) Research all possible advertising vehicles that are affordable and within your budget. Don't believe everything you read. Advertising vehicles such as e-mail blasts, targeted e-mail blasts, targeted visitors to your website, guaranteed sign-ups, website hits, etc. that promise thousands or millions of visitors to your website usually do not result in any generated sales for you. Don't waste your money! If you want to try any of these, try $10 worth of targeted visitors and you'll see that you might as well have spent it on a coffee and donut instead. 4) Pay per click advertising and banner advertising can be effective, however, they can be very expensive.....and, sometimes it can be hit or miss - with results varying a lot depending on your product or service. Before you spend money on these vehicles, make sure that your website is analyzed, optimized, and focused. This way, your results will be much better! 5) Select a good SEO campaign. The one thing you don't want to do is to lock into a 6 month SEO campaign that costs you $1,800.00, $2,400.00, or $3,000.00 or more. Look at what is being offered for the price that you will be paying. One thing you don't want to do is spend big money to find out that your SEO program usually takes 4-6 months before you see any kind of results. Then when you stop your service (usually after 6 months), your site is no longer being optimized and your visitor count goes down dramatically. Also check to see how many work hours are dedicated to optimizing your site. This is an important factor and most programs really don't dedicate too many hours to your site - so don't be fooled by SEO programs that can't give you this information. 6) What's a good plan before you decide how to advertise your site? You must ask yourself this question before you advertise. You must map out a plan before you start - or have someone that can help you, provide you with good, sound advice (not just someone who wants to sell you their advertising program). Our main purpose is to provide you with information that makes sense, while helping you to succeed! The longer you're in business, the longer we'll have you as a customer - it's a win-win situation, don't you think? Send your inquiry in today or e-mail us at: getresults@worldwidebusinessadvertising.com
Friday, March 12, 2010
Good SEO Is Only 1 Part of Your Website's Success. Here's why Some Sites Are Effective and Others Are Not
More than 90-95% of all new online businesses FAIL. Here is critical information that can help your online business succeed: 1) Analyze your website or get your website analyzed. Even web developers and web development companies fail to construct strong, effective websites for their customers. If you depend on online sales, then constructing your own website is very risky if you are inexperienced. 2) Find out if your website is optimized to sell your product(s) or service(s). Is there anything that you can do to improve your site? What are the important points that your website should convey to your customers? 3) Have you done a market study to compare your viability in the marketplace? Who are you competing with, what are you offering that makes your company stand out? Why would someone who doesn't know you purchase your product or service? 4) Finally, if your website is not effective as your salesperson, why advertise? Any type of effective advertising program will not work effectively if your website is not optimized and focused.
Get here at: http://www.worldwidebusinessadvertising.com