Website Analysis

The importance of having your website analyzed can mean the difference between online success or failure. Any type of advertising will not be effective if your site content and provides your clients with the information that they are seeking.

One of the main reasons that online advertising is cost effective and a great way to advertise your business is because you have the ability to reach more people online than you could with any other type of advertising out there. If you really want to reach as many people as possible without using a huge advertising budget, then the internet is the way to go.

Always remember that while Pay-per-clicks advertising can provide instant customers for your business, the effects are short-term and once PPC advertising stops, your customer flow also stops.

Banner ad click-through rates have fallen over time. When they first started to appear, it was not uncommon to have rates above 5%. They have fallen since then and are currently averaging closer to 0.2 or 0.3 percent or less. A 2% click-through rate would be considered very successful. Again, with this type of advertising, your customer flow will stop once you cease placing banner ads as your form of advertising.

Many companies sell varying forms of targeted traffic - either targeted hits, targeted visitors, targeted e-mail campaigns, etc. We don't recommend purchasing this type of advertising as you will find that they will not produce the results you seek. One highly regarded source of ours provided the following figures for 50,000 targeted visitors that they "tested" with one source providing these types of traffic: Out of 50,000 visitors - Traffic volume was 91% accurate, Traffic Quality (actual visitors) was 0% accurate, Average Visitor Duration: 1 second, IP location: Various, and Delivery Time: 96 hours.

Beware of SEO companies that: Guarantee rankings or 1st page placements - Especially if they claim that they can do this within 30 days, 60 days, etc. SEO companies that lock you in with an initial payment for a 6 month period should be carefully scrutinized.

Since you'll be paying for over $2,000.00 and up for a 6 month SEO program, you need to do your research and know that your investment will have the high return you seek.

See results at: http://www.worldwidebusinessadvertising.com

WHICH HAS BETTER RESULTS - SEO OR PPC?

"According to Jupiter Research (a Forrester Research company), 81% of users find their desired destination through a search engine. This research makes it clear that it's very important for your brand to have a strong presence in the search engines, ensuring that you're in front of your target audience.

However, there's still a big decision to make - whether to use SEO (Search Engine Optimization) or PPC (Pay-per-clicks) to get in front of your target. Done correctly, both can get you on the front page of search engines, however, each has its respective benefits and costs.

SEOmoz, a great SEO resource, recently published an article by the team at Enquisite quantifying the effectiveness of SEO vs. PPC. The article details that organic results (SEO) are 8.5x more likely to be clicked on than paid search results. That's a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource.

However, PPC hold a slight edge in conversion rates, as paid search results are 1.5x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result's "text and landing page is custom optimized by the advertiser."

So, looking at both of these numbers, it can be concluded that "the opportunity from organic search is 5.66x that of paid search." Given the flat out choice of ranking high organically or having great PPC ads - the overwhelmingly logical choice is organic. However, we all know it's not easy or else those "Rank #1 in Google TOMORROW" ads would be much more effective. True SEO takes time, not get rich quick schemes.

SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That's more than $10 billion spent on PPC vs. just $1 billion spent on SEO. That means for the strategy that's over 5x more effective, SEO is only receiving 1/8 the media spent in the market!

When it comes to the long term lifeline of your internet marketing, the result is clear- SEO offers the better value in search marketing. You won't rank #1 overnight and it takes months of consistent SEO marketing, but SEO is more affordable and the longterm benefits have been proven."

Exerpts from an article written by Clay Schossow. Clay Schossow leads New Media Campaigns' project management and business development efforts. A graduate of UNC Chapel Hill, he has guided more than 200 websites from concept to launch. He is a frequent writer on Internet marketing and online campaigning.

See results at: http://www.worldwidebusinessadvertising.com