With the permission to the moderator and owner of the Company. I would like to post this article from his website regarding SEO business potential for small to medium sized Companies across the globe.
How To Easily Get A 300% Return (or more) On Your Marketing Investment Without Forking Over Big Bucks Or Signing A Long Term Contract!
Dear Small Business Owner -- What's your biggest business fear each and every day -- Month after Month and Year after Year?
Is it... -- "GETTING More Paying Customers?"
Even if you're generating enough business to be "comfortable" you're probably wondering..."what happens if my business slows down?...Will I go bankrupt?"
The Old Way To Get New Customers:
Yellow Pages
News Paper
Direct Mail
Door Hangers
Bill Boards
Radio AD's
T.V. Commercials
Coupon Mailing
The "old way" of generating new customers can work! However -- It's expensive! And you'd better be "spot" on with your marketing message and be targeting the right market, or you'll get what nearly every other business gets...A LOT OF WASTED MONEY! In this economy -- Can you afford to see a negative return on investment on your hard earned marketing dollar?
Smart U.S companies are quickly finding that the "smartest way to spend their hard earned Marketing Dollars is on Internet Marketing!
Why Is this?
1. The economy will only improve slightly over the next 12-18 months. A slow recovery means smart advertisers will continue to look for improved efficiencies in their media spending and will continue to shift ad dollars into online media, that Return on Investment can easily be tracked and Marketing Messages can easily be altered to increase conversions! This medium is much better than that blindly throwing money against the proverbial wall of print or radio advertising and "praying" it sticks!
2. Many old media companies will go out of business. In 2009, we’ve already seen newspapers in Denver and Seattle shut down their print editions. Several other newspapers are reported to be close to bankruptcy. As these publications fail, the dollars they were capturing will flow back into the market. A significant share of these dollars will go to online marketing -- good SEO campaigns which analysts have declared as "the best overall advertising vehicle with the best ROI for businesses!".
3. Online Marketing is easier to track and make changes -- When you run a print AD in the newspaper or a yellow pages AD in the phone book -- you don't have a clue "who" is looking at it and why? Online marketing allows you to track how many visitors are looking at your webpage what brought them and when they visited. You can make the necessary changes any time to ensure those visits turn into customers!
4. Consumers searching for businesses on the Internet is growing at a rapid rate. Search Engine giant "Google" has become a household name. Being where your customers are looking
will give your business a tremendous advantage over your competitors!
How GrowBiz.US Can Help You Easily And Affordably Grow Your Business:
A Typical GrowBiz Client shows a 300-1000% Return On Investment after an average of 6-8 Months in our Proprietary SEO Program!
GrowBiz provides a customized Search Engine Optimization Program That aligns equally with your Business Goals, and your monthly Budget!
It's been well documented that consumers are "doing their research" before purchasing a product
or hiring a service provider. The easiest way to do that research is...yep -- you guessed it: The Internet!
That being said consumers have a specific way of searching for particular products and services -- These are called"Key Words" or "Key Phrases". The Search Engines have tracking tools so that advertisers can gather this information and position their website strategically so that when a specific keyword is searched -- Their website is found!
The 3 Ways To Be Found In Google, Yahoo, Bing...and the other search engines:
1. Pay-Per Click -- These AD's are what keep Google making record profits in the BILLIONS! Year-After-Year! These are paid ad's, that are located normally in the top 3 positions of the page in a shaded area called the "Sponsored Links". These AD's will also show on the right hand corner of the "results" page.
Pro's and Con's -- You can get exposure to your website almost instantly! But the downside is that "anybody can click on your AD and cost you a "click" -- Click prices can be VERY expensive for competitive keywords...(Your competitors can cost you $10++ each time they click your AD.)
2. Local Search - The local search ad's usually showcase a local business and have a map next to them to show the exact location of the business address. These AD's typically show just below the paid AD's.
Pro's and Con's -- It's very difficult to rank for more than one search term. If your business is being found under multiple keywords -- choose the busiest one and base your listing around it. The Local Search can produce some good website traffic and good visitors -- every business should be in there!
3. Organic Listing - Organic listings are the listings toward the bottom of the page.- They are located below the "local listings". I like to call these positions "Prime Real Estate"...Because studies have found that searchers are more likely to click an "organic" listing than a paid listing!
Pro's and Con's - This is BY FAR the most effective way to market yourself online. Organic Search Results can produce the highest return on investment and give your business the exposure you need to grow in ANY economy! The only draw back is if your website listing is not on the first page -- your chances of being found DROP significantly! Getting listed on the first page takes time and a GOOD Search Engine Optimization Team!
SEO takes a LOT of-work and it takes time -- The number of hours dedicated toward several key functions are what bring the value of your site up in the eyes of the search engines -- (Google, Yahoo, Bing).
The goal of SEO is simple: pull your website to the top list in the search engine result page (SERP) and to drive people to your website. While many SEO companies lay claim that they can do this within a short period of time, do not be fooled or taken in by their claims. Many online SEO companies that promise that your website will be listed on Google's 1st page actually trick their customers by getting the website on the 1st page via Google maps (always listing on the 1st page) or by simply paying for a pay per click ad, then taking a screen shot of the 1st page "sponsored" ad placement. If websites can so easily reach 1st page status so quickly via organic searches, then ask yourself "wouldn't there be hundreds or even thousands of websites listed on Google's 1st page instead of just a handful?"
The real disappointment is that many of these online SEO companies charge upwards or $1200 - $2999.95 per month or MORE for SEO.
By using SEO in an effective manner, you can take your business many steps ahead of your competitors. Creating awareness is the mantra of brand marketing, and SEO helps you achieve the same in an ethical way, without having to spend hugely on massive ad campaigns on newspaper ads, radio, tv, or even billboard ads.
Did You Know....
Although Google Makes Billions Of Dollars From Pay-Per-Click Advertisers. According to a recent Penn State Study, 84% of Online Searchers Migrate to the "Organic Listings in Google.
GrowBiz, has a unique proprietary system that allows you to receive up to 100 hours per month on your website Marketing!
For more information on how you could start getting your website page landing number 1? Visit us at http://www.growbiz.us
No comments:
Post a Comment